DAY ONE
Where transformation begins.
Discover the power of authentic Batana Oil, a scalp treatment traditionally known for helping support healthy hair growth and restoring dry, damaged hair.
Sourced from the Congo, Day One Authentic Batana Oil is specially formulated to deeply nourish the scalp, help strengthen weak hair, and promote thicker, healthier-looking hair over time. Rich in essential nutrients and natural moisture, this powerful oil helps improve scalp condition while adding softness and shine to the hair.
Designed as a targeted scalp treatment, this formula is ideal for clients experiencing dryness, thinning areas, weak edges, or breakage.
BEST FOR
Straight • Wavy • Curly • Coily Hair
Achieve sleek, polished styles with the luxurious hold of Day One 24Hour Slick Hold Styling Gel. This professional formula is designed to provide long-lasting control, brilliant shine, and smooth definition without flaking, stiffness, or alcohol dryness.
Infused with Batana Oil and crafted for all hair types, this lightweight yet powerful styling gel helps tame flyaways, slick edges, and create flawless styles while helping maintain moisture and shine.
BEST FOR
Straight • Wavy • Curly • Coily Hair
Transform dry, weak, and damaged hair with the power of the Day One Growth Mask.
This deeply nourishing conditioning treatment is formulated to help restore moisture, improve manageability, and support healthier-looking hair from root to ends.
Infused with premium ingredients and inspired by powerful beauty traditions sourced from the Congo, this rich formula helps strengthen the hair while delivering softness, shine, and hydration for all hair types.
BEST FOR
Straight • Wavy • Curly • Coily Hair
Transform the look and feel of your hair with the Day One Professional Keratin System, an advanced three-step smoothing treatment designed to cleanse, smooth, hydrate, and restore for softer, shinier, healthier-looking hair.
The treatment begins with a deep clarifying shampoo that removes buildup, excess oils, and impurities while helping prepare the hair for optimal keratin absorption. The professional keratin treatment then works to reduce frizz, soften texture, enhance shine, and improve manageability while helping strengthen and protect the hair for long-lasting sleek results. The process is completed with a luxurious finishing mask that deeply nourishes and hydrates, helping seal in moisture, restore softness, and leave the hair silky, smooth, and radiant.
Designed for professional-quality results, this complete system helps transform dull, frizzy, or hard-to-manage hair into smoother, healthier-looking hair with lasting shine and softness.
EVERY TRANSFORMATION STARTS WITH DAY ONE
Powered by nutrient-rich batana oil sourced from Congo, Day One is designed to deeply nourish, strengthen, and revive dry or damaged hair without weighing it down.
From softness and shine to smoother texture and healthier growth, every formula is created to deliver visible transformation starting on Day One.
The Keratin System
Transform the look and feel of your hair with our advanced three-step smoothing treatment designed to cleanse, smooth, hydrate, and restore for softer, shinier, healthier-looking hair.
Transform the look and feel of your hair with the Day One Professional Keratin System, an advanced three-step smoothing treatment designed to cleanse, smooth, hydrate, and restore for softer, shinier, healthier-looking hair.
The treatment begins with a deep clarifying shampoo that removes buildup, excess oils, and impurities while helping prepare the hair for optimal keratin absorption. The professional keratin treatment then works to reduce frizz, soften texture, enhance shine, and improve manageability while helping strengthen and protect the hair for long-lasting sleek results. The process is completed with a luxurious finishing mask that deeply nourishes and hydrates, helping seal in moisture, restore softness, and leave the hair silky, smooth, and radiant.
Designed for professional-quality results, this complete system helps transform dull, frizzy, or hard-to-manage hair into smoother, healthier-looking hair with lasting shine and softness.
Every great hair story starts somewhere.
Share your Day One and show us the journey. #MyDayOne
Our mission is simple: To deliver professional-quality haircare that helps women achieve healthier, shinier, more manageable hair from Day One.
Day One was created for women who believe healthy hair is the foundation of confidence.
Healthy, radiant hair begins the moment you decide to start. Welcome to Day One of your best hair yet.
Discover the power of authentic Batana Oil, a scalp treatment traditionally known for helping support healthy hair growth and restoring dry, damaged hair.
Sourced from the Congo, Day One Authentic Batana Oil is specially formulated to deeply nourish the scalp, help strengthen weak hair, and promote thicker, healthier-looking hair over time. Rich in essential nutrients and natural moisture, this powerful oil helps improve scalp condition while adding softness and shine to the hair.
Designed as a targeted scalp treatment, this formula is ideal for clients experiencing dryness, thinning areas, weak edges, or breakage.
BEST FOR
Straight • Wavy • Curly • Coily Hair
Achieve sleek, polished styles with the luxurious hold of Day One 24Hour Slick Hold Styling Gel. This professional formula is designed to provide long-lasting control, brilliant shine, and smooth definition without flaking, stiffness, or alcohol dryness.
Infused with Batana Oil and crafted for all hair types, this lightweight yet powerful styling gel helps tame flyaways, slick edges, and create flawless styles while helping maintain moisture and shine.
BEST FOR
Straight • Wavy • Curly • Coily Hair
Transform dry, weak, and damaged hair with the power of the Day One Growth Mask.
This deeply nourishing conditioning treatment is formulated to help restore moisture, improve manageability, and support healthier-looking hair from root to ends.
Infused with premium ingredients and inspired by powerful beauty traditions sourced from the Congo, this rich formula helps strengthen the hair while delivering softness, shine, and hydration for all hair types.
BEST FOR
Straight • Wavy • Curly • Coily Hair
Transform the look and feel of your hair with the Day One Professional Keratin System, an advanced three-step smoothing treatment designed to cleanse, smooth, hydrate, and restore for softer, shinier, healthier-looking hair.
The treatment begins with a deep clarifying shampoo that removes buildup, excess oils, and impurities while helping prepare the hair for optimal keratin absorption. The professional keratin treatment then works to reduce frizz, soften texture, enhance shine, and improve manageability while helping strengthen and protect the hair for long-lasting sleek results. The process is completed with a luxurious finishing mask that deeply nourishes and hydrates, helping seal in moisture, restore softness, and leave the hair silky, smooth, and radiant.
Designed for professional-quality results, this complete system helps transform dull, frizzy, or hard-to-manage hair into smoother, healthier-looking hair with lasting shine and softness.